Serviio correctly recognised both the PS3 and the NX713 and assigned them the right profile.
Attached the log, have edited out the enourmous list of media it found:
2011-07-13 09:23:33,384 INFO [MediaServer] ------------------------------------------------------------------------
2011-07-13 09:23:33,385 INFO [MediaServer] Serviio DLNA media streaming server v 0.5.2 (rev. 4e3210bd9ff3)
2011-07-13 09:23:33,386 INFO [MediaServer] Petr Nejedly 2009-2011
2011-07-13 09:23:33,386 INFO [MediaServer]
http://www.serviio.org2011-07-13 09:23:33,386 INFO [MediaServer]
2011-07-13 09:23:33,386 INFO [MediaServer] Java 1.6.0_26-Sun Microsystems Inc.
2011-07-13 09:23:33,386 INFO [MediaServer] OS Windows Vista x86 6.0
2011-07-13 09:23:33,386 INFO [MediaServer] File encoding: windows-1252
2011-07-13 09:23:33,386 INFO [MediaServer] ------------------------------------------------------------------------
2011-07-13 09:23:33,542 INFO [RestletServer] Starting Restlet server exposed on localhost:23423
2011-07-13 09:23:33,705 INFO [DBSchemaUpdateExecutor] Checking if DB schema needs to be updated
2011-07-13 09:23:49,055 INFO [ServiioConsole] Starting Serviio Console
2011-07-13 09:23:49,137 INFO [ServiioConsole] Connecting to Serviio REST on localhost:23423
2011-07-13 09:23:51,088 INFO [Messages] Loaded console message bundle for locale: en
2011-07-13 09:23:53,990 INFO [DBSchemaUpdateExecutor] Updating DB schema
2011-07-13 09:24:13,844 INFO [ProfilesDefinitionParser] Parsing Profiles definition
2011-07-13 09:24:14,299 INFO [ProfilesDefinitionParser] Added profile 'Generic DLNA profile' (id=1)
2011-07-13 09:24:14,511 INFO [ProfilesDefinitionParser] Added profile 'Samsung TV (B-series)' (id=2)
2011-07-13 09:24:14,629 INFO [ProfilesDefinitionParser] Added profile 'XBox 360' (id=3)
2011-07-13 09:24:14,716 INFO [ProfilesDefinitionParser] Added profile 'Playstation 3' (id=4)
2011-07-13 09:24:14,836 INFO [ProfilesDefinitionParser] Added profile 'Samsung TV (A-series)' (id=5)
2011-07-13 09:24:14,907 INFO [ProfilesDefinitionParser] Added profile 'DirecTV HD-DVR' (id=6)
2011-07-13 09:24:15,093 INFO [ProfilesDefinitionParser] Added profile 'Samsung TV / player (C/D-series)' (id=7)
2011-07-13 09:24:15,142 INFO [ProfilesDefinitionParser] Added profile 'LG BD player' (id=8)
2011-07-13 09:24:15,425 INFO [ProfilesDefinitionParser] Added profile 'Sony Bravia TV' (id=9)
2011-07-13 09:24:15,887 INFO [ProfilesDefinitionParser] Added profile 'Sony BD Player' (id=10)
2011-07-13 09:24:16,012 INFO [ProfilesDefinitionParser] Added profile 'Panasonic Viera' (id=12)
2011-07-13 09:24:16,101 INFO [ProfilesDefinitionParser] Added profile 'Toshiba Rezga' (id=13)
2011-07-13 09:24:17,148 INFO [AbstractTranscodingDeliveryEngine] Cleaning transcode engine and its data
2011-07-13 09:24:17,179 INFO [WebServer] Socket buffer set to 65535 bytes
2011-07-13 09:24:17,241 INFO [WebServer] WebServer starting on port 8895
2011-07-13 09:24:20,891 INFO [Device] Created UPnP Device with UUID: 81f02b02-9ef6-3ce6-abcd-30578ac46920, bound address: 192.168.1.8
2011-07-13 09:24:20,937 INFO [CompositeCacheManager] Creating cache manager from config file: /cache.ccf
2011-07-13 09:24:20,947 INFO [ThreadPoolManager] thread_pool.default PoolConfiguration = useBoundary = [true] boundarySize = [2000] maximumPoolSize = [150] minimumPoolSize = [4] keepAliveTime = [300000] whenBlockedPolicy = [RUN] startUpSize = [4]
2011-07-13 09:24:20,952 INFO [CompositeCacheConfigurator] Setting default auxiliaries to null
2011-07-13 09:24:20,952 INFO [CompositeCacheConfigurator] No special CompositeCacheAttributes class defined for key [jcs.default.cacheattributes], using default class.
2011-07-13 09:24:20,954 INFO [CompositeCacheConfigurator] setting defaultCompositeCacheAttributes to [ useLateral = true, useRemote = true, useDisk = true, maxObjs = 100, maxSpoolPerRun = -1, diskUsagePattern = 0 ]
2011-07-13 09:24:20,954 INFO [CompositeCacheConfigurator] No special ElementAttribute class defined for key [jcs.default.elementattributes], using default class.
2011-07-13 09:24:20,955 INFO [CompositeCacheConfigurator] setting defaultElementAttributes to [ IS_LATERAL = true, IS_SPOOL = true, IS_REMOTE = true, IS_ETERNAL = true, MaxLifeSeconds = -1, IdleTime = -1, CreateTime = 1310545460954, LastAccessTime = 1310545460954, getTimeToLiveSeconds() = -1, createTime = 1310545460954 ]
2011-07-13 09:24:20,957 INFO [CompositeCacheConfigurator] No special ElementAttribute class defined for key [jcs.region.local_resetafterplay.elementattributes], using default class.
2011-07-13 09:24:20,976 INFO [LRUMemoryCache] initialized LRUMemoryCache for local_resetafterplay
2011-07-13 09:24:20,976 INFO [CompositeCache] Constructed cache with name [local_resetafterplay] and cache attributes [ useLateral = true, useRemote = true, useDisk = true, maxObjs = 1000, maxSpoolPerRun = -1, diskUsagePattern = 0 ]
2011-07-13 09:24:20,976 INFO [CompositeCacheConfigurator] No special ElementAttribute class defined for key [jcs.region.local_default.elementattributes], using default class.
2011-07-13 09:24:20,976 INFO [LRUMemoryCache] initialized LRUMemoryCache for local_default
2011-07-13 09:24:20,976 INFO [CompositeCache] Constructed cache with name [local_default] and cache attributes [ useLateral = true, useRemote = true, useDisk = true, maxObjs = 1000, maxSpoolPerRun = -1, diskUsagePattern = 0 ]
2011-07-13 09:24:20,976 INFO [CompositeCacheConfigurator] Parsed regions [local_resetafterplay, local_default]
2011-07-13 09:24:20,977 INFO [CompositeCacheConfigurator] Finished configuration in 26 ms.
2011-07-13 09:24:20,980 INFO [EventDispatcher] Starting EventDispatcher
2011-07-13 09:24:20,982 INFO [DiscoveryAdvertisementNotifier] Starting DiscoveryAdvertisementNotifier
2011-07-13 09:24:20,983 INFO [EventSubscriptionExpirationChecker] Starting EventSubscriptionExpirationChecker
2011-07-13 09:24:20,991 INFO [RendererSearchSender] Searching for Renderer devices
2011-07-13 09:24:20,991 INFO [RendererExpirationChecker] Starting RendererExpirationChecker
2011-07-13 09:24:21,083 INFO [DiscoverySSDPMessageListener] Starting DiscoverySSDPMessageListener using interface net2 (LAN-Express AS IEEE 802.11g PCI-E Adapter) and address 192.168.1.8, timeout = 0
2011-07-13 09:24:25,252 INFO [RendererManager] Stored a new renderer: uuid='32cd0934-d1cb-48e0-881e-a3a2760f1d85', name = 'Unrecognized device', ipAddress='192.168.1.8', profile = '1'
2011-07-13 09:24:25,783 INFO [RendererManager] Stored a new renderer: uuid='f69f7249-255d-445d-adde-de148e60ab5f', name = 'Unrecognized device', ipAddress='192.168.1.3', profile = '1'
2011-07-13 09:24:26,240 INFO [RendererManager] Stored a new renderer: uuid='00000000-0000-1010-8000-00a096594a3c', name = 'KDL-40NX713', ipAddress='192.168.1.3', profile = '9'
2011-07-13 09:24:26,692 INFO [RendererManager] Stored a new renderer: uuid='62a91074-a36a-4474-86ba-a7f06c42db3b', name = 'Playstation 3', ipAddress='192.168.1.7', profile = '4'
2011-07-13 09:24:30,004 INFO [ContentDirectoryDefinitionParser] Parsing ContentDirectory definition
2011-07-13 09:24:30,681 INFO [BrowsingCategoriesMessages] Loaded browsing categories message bundle for locale: en
2011-07-13 09:24:32,564 INFO [Messages] Loaded console message bundle for locale: en
2011-07-13 09:24:32,682 INFO [UpdateChecker] Checking if a new version is available
2011-07-13 09:24:51,300 INFO [LibraryAdditionsCheckerThread] Started looking for newly added files
2011-07-13 09:24:51,302 INFO [LibraryUpdatesCheckerThread] Started looking for updates to currently shared files
2011-07-13 09:35:28,060 INFO [LibraryAdditionsCheckerThread] Finished looking for newly added files
2011-07-13 09:35:28,300 INFO [LibraryAdditionsCheckerThread] Started looking for newly added files
2011-07-13 09:35:28,305 INFO [LibraryUpdatesCheckerThread] Started looking for updates to currently shared files
2011-07-13 09:35:29,437 INFO [LibraryAdditionsCheckerThread] Added file '01052009020.jpg' (title: 01052009020) to Library
2011-07-13 09:35:29,830 INFO [LibraryAdditionsCheckerThread] Added file '02052009021.jpg' (title: 02052009021) to Library
2011-07-13 09:35:30,194 INFO [LibraryAdditionsCheckerThread] Added file '02052009023.jpg' (title: 02052009023) to Library
2011-07-13 09:35:30,415 INFO [LibraryAdditionsCheckerThread] Added file '02052009025.jpg' (title: 02052009025) to Library
etc................